Designing and documenting site structure: depth maps, screen IDs and IA deliverables.
Why a translated site underperforms in Japan, and what to fix: navigation labels, company info, forms, payments, tax-inclusive prices, typography and technical SEO.
A practical screen ID scheme for IA documents — brand, locale, group and sequence — plus how to keep IDs stable across revisions and how to wire them into design, development and QA.
How to design URL paths that carry hierarchy, handle locales and parameters cleanly, and stay stable across redesigns — with the trade-offs behind each convention.
How breadcrumbs communicate site hierarchy to users, search engines and crawlers at once — plus markup, placement rules, and what to do when a page has more than one parent.
Best practices for structuring your primary and secondary menus (GNB/Footer) to align SEO authority with top-tier user experience.
Understand how to evaluate your website's organization, click-depth levels, GNB/Footer configurations, and sitemaps.
Learn how to construct a professional, styled IA sheet with Screen IDs, Depth mapping, and corporate styling standards.